The Auric Vision of Wellness

Adam Good, based in Sydney, boasts a 25-year career at the intersection of business strategy, creativity, technology, and marketing globally—including the United States, China, Australia, New Zealand, and Singapore. Adam is a visionary leader with a proven track record of spearheading digital transformations and elevating brands to global prominence. With his deep-rooted expertise, Adam is uniquely positioned to drive Auric's mission, bringing unprecedented digital wellness experiences to the market.

Andrew, also based in Sydney, brings to Auric over 17 years of executive-level experience in telecommunications, media, and technology, with an impressive background in managing a P&L of approximately A$1 billion. Trained in strategy and M&A at PwC, Andrew's commercial insights and financial stewardship are key to scaling Auric rapidly and sustainably.

Andrii Zelinski is a Data Engineer at Auric Essentials, specializing in Machine Learning and Neural Networks. Based in Ukraine, he plays a vital role in managing big data, data wrangling, and web scraping. Andrii holds a Master's Degree in Computer Science and Cyber Security from Ternopil State 'Ivan Pul'uj' Technical University, a key educational center in Western Ukraine. He is also an AWS Certified Cloud Practitioner with a specialty in Data Analytics, making him a crucial asset to Auric Essentials' advanced data-driven wellness technology initiatives

Brendan Smith is the Essential Oils Chemist for Auric Essentials, where he applies his expertise to develop high-quality, therapeutic-grade essential oils. Formerly the Commercial Lead at Australian Botanical Products, Brendan leveraged his extensive knowledge in botanicals to drive product innovation and market leadership. His current role involves meticulous oil selection and blending, ensuring purity and potency to meet Auric's wellness vision.

Daisy, based in Sydney, is a 16-year veteran in retail design, having contributed to the success of major shopping centers and retail developments. Her strategic thinking is instrumental in reshaping how Auric interfaces with both online and offline customers, making the Auric experience seamless and innovative.

Based in San Francisco, Eric is the linchpin of Auric's product strategy, overseeing the go-to-market and positioning aspects. A veteran with over 20 years in creative marketing and partnership innovation, he formerly directed emerging platforms at Meta, where he was instrumental in driving audience adoption and revenue growth across multiple projects.

Based in Dublin, Kieran specializes in brand identity design and responsive web development. With his years of experience, he has the unique ability to translate Auric's brand vision into a digital reality that is not only visually captivating but also highly functional.

Maddy, based in Denver, brings over six years of strategic UI/UX design experience. An empathetic designer and a thought leader in digital well-being, Maddy is committed to making Auric's user interfaces not just visually appealing but also user-friendly and effective.

Auric Essentials Marketing Manager based in Melbourne. Previously, Assistant Brand Manager at Nespresso UK, leading client engagement post-sales, managed and coordinated digital product launches, and developed and expanded the ideal customer profile. Master's degree from University of Melbourne, Australia & E Business School, Spain and four years of experience in driving growth and engagement through strategic and digital marketing initiatives.

Oleksiy Tsebriy is a pivotal Data Scientist at Auric Experiences, specializing in AI and biometrics within the wellness tech sector. With over four years at Auric, he excels in developing machine learning algorithms and transforming data into actionable insights. His prior role at Conductor, Inc. and a decade-long tenure at ELEKS provided a strong foundation in data visualization and business analytics. Oleksiy's academic stint as a mathematics teacher and his entrepreneurial venture with Mobilex showcase his analytical acumen and business savvy, enhancing his contributions to Auric's innovative edge in health tech.

Richard is an accomplished industrial designer with 7 years of professional experience. He has worked with high-profile clients like TAG Heuer and Geberit, demonstrating a refined talent for aesthetics, communication, and design thinking that contributes to Auric's cutting-edge product line.

Robbie, an award-winning industrial designer based in Sydney, has over two decades of experience and specializes in developing technically challenging products across industries like medical, consumer, and defense. As the Director at 4design, Robbie's unmatched expertise ensures Auric's products are both innovative and manufacturable at scale.